• Learning curve. Ok it’s really easy but to take it all in at once could use a fair amount of bandwidth, and I know you entrepreneurs already have too much to do.
• Layout. Layout? Surely the machine does that? Sadly not quite. It controls your elements but you still have to choose those elements. You know like a pasta carbonara – anyone can do one but somehow you know a professional chef’s going to make it nicer.
• Time. Did i say time already? Possibly hinted at it. When you use a professional, that professional is going to finish it as soon as possible so they can send an invoice (albeit a small one).

If you you are anything like the author here, you’ll know ‘projects’ get abandoned or half done. Yep. Use someone who knows their way about.

• Delivering your brand. Yellowbrand is in the business of creating brands and it seems sensible to allow the first horse out of the stable to be properly dressed.
• Tricks and tips. It’s a pretty big animal. Using someone who has made a few sites will know how to jump to the solution without all the research.
• Flexibility. The architecture is a broad as you want it to be. The basic packages are very good, but as you expand, getting bolt ons is as easy as pi.

• Cookies, SSLs, domains, etc. All that techy stuff is automatically included and spelt out in layman’s terms and dad-usability.
• Cost. It’s just cheaper to engage us to do the work than stopping you from working. You are great at what you do! Also It is so much cheaper to build in Squarespace than old skool developer/designer and the results are more reliable.
• Value to cost ratio. You want to sell the business? Change the product? Move to another country?  All cool, just stop paying and the site goes offline. No five-year to ten-year payback to worry about. The smaller initial layout means easier long term choices.