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A recent case study
We branded long-partnership client M-Flow in 2012 when it formed, and now having grown and developed its time to show off. We created visual branding, messaging and a complex responsive web site to bring the message home.
Let’s look at what a brand is and what it can do for you:
A point of recognition
Your branding constitutes pretty much all you are in the minds of your potential customers. Until a prospect has become a customer he or she is most unlikely to have a real view on what you are and how you do business. In the long sales pipelines of B2B procurement, it”s probably a good idea to gave a strong, repeatable, recognizable and relevant visual brand.
Take away #1. Branding is your ambassador, and should be well presented.
A mouthpiece for your company
If you are researching as a B2B buyer, how easy is it to find what you are searching for? Not easy, in fact it’s confusing, time consuming and therefore frustrating. That’s why when you discover an offer that is clear, welcoming and consistent, you are likely to be drawn to that one over its competitors.
Take away #2. Branding is for good lead generation
Offers you the chance to change people’s minds
Sometimes you operate in a challenged or crowded category: think of the second-hand car market: Sometimes there is a hill to climb before people will even listen. Branding is your opportunity to find out what real difference you can make in people’s lives, and market towards that. ‘Emotional Brand Marketing’ is one of the tools to help you approach the market in new and challenging ways to gain recognition and credibility.
Take away #3. Branding helps challengers in crowded markets shine out.
Merger and acquisition made clearer
Creating added value or reducing risk in markets through acquisition is nothing new. But does the old company offering really reflect that new combined force? And what is that new combined force anyway? Are people involved really sure what they now are, how they should act, and their true value to their customers? Branding which comes from the inside first really helps outward messages meet customer expectations and can go a long way to help the transition from comfy old slippers to shiny new trainers.
Take away #4. Merger is easier when everyone is on board
It’s a fickle digital world these days…
Potential customers researching new initiatives are in a hurry. TMI (too much information) is a real problem for online positioning and selling. Branding, done well, is how you define and refine brand messages, and then keep them eternally simple, so that customers understand at a glance, then are constantly reminded of, your product or service, IN AN INSTANT.
Take away #5. Branding helps in the age of communications overload
Humans and perceived value
Turns out, we prefer the top brand. If we own a pen knife, one day we will get a Victorinox. If we go running, one day we will be able to afford a pair of Brooks. If we love fashion, only (insert your brand here) will do. Brands surround us, we use them as part of our understanding of the world. Babies as young as 3 demonstrate a brand preference.
If you can become your sector category’s brand leader, you will be able to charge more, you will be able to retain more customers and you will make it harder for competitors to catch up. Creating a powerful brand has to start by defining what that brand is and what it means.
Take away #6. Branding is the start of a journey to the top of your game
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Ts and Cs lite: This offer is for a full visual branding overhaul, updated from legacy branding. It covers Main Brand Mark – a full suite of usable assets, a mission or ethos statement which is reflected in go to market messaging and end lines, plus a full identity guide which will direct third party communications partners. Usual price for this consultancy is £8500. Prices do not include VAT or out of pocket expenses including travel. A complete branding assessment and report i also available; see full list of services HERE